Sneaky Good Chilli Oil - Character Logo Design
In 2025 I got to help design the character that would be used with Sneaky Good Chilli Oil! This was an awesome project to work on as we got to go from design brief to final design and turnaround ready to be used both for the logo and future projects! Below is the process used from start to finish!
Initial “Blue Sky” Concepts to work out a variety of feels and options.
Once the general feel was established, there was a few tries on variation to help try out different designs.
Once the proportions were established, we worked through some poses that could be used on landing pages or for the logo using variation on detail to get different emotions.
Once the poses were established, we finalized five different poses to be used which includes a quick mockup for what the logo could look like once finished!
Once the client was happy with the designs, it was handed off to their design team to vectorize and make the final product label to their exact specifications. Feel free to check out their finalized designs on their website!
This was a super awesome project to work on, especially for a local Vancouver business and I look forward to working with them again!